Alterna

Transformation… after just one use.

Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, we believe that you shouldn’t have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That’s why our products are: Pure. Proven. Professional.

PURE

We believe beauty products should be FREE OF Parabens, Sulfates, Phthalates & other harsh or unnecessary additives. So important to us, this FREE OF claim appears on the front of every Alterna bottle, along with our commitment to eco-friendly packaging & fair-trade practices.

PROVEN

We believe that consumers deserve high-performance products that deliver on theirpromises. That’s why we have spent over 15 years developing proprietary technologies subjected to intensive clinical, consumer, safety and in-salon testing. The result is state-of-the-art haircare collections that are a remarkable synthesis of nature & exclusive proprietary technologies such as Enzymetherapy®. This enzyme delivery system improves the absorption of essential ingredients for superior keratin production.

PROFESSIONAL

Our respected credibility; the promise of transformations without trade-offs, has been the source of Alterna’s luxury hair care authority, pioneering industry standards since 1997. We tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients. Salon stylists & beauty artisans worldwide can always turn to us for innovation, expertise, choice…for uncompromising care to transform hair.