L’Oréal Serie Expert

l'oreal serie expert

The Serie Expert Collection offers a variety of ranges that are tailored to address specific needs of different hair types–whether your hair is dry, damaged, color-treated, or rebellious and unruly!  These salon products have an innovative molecular precision technology that is able to target your hair on three different levels:

The Surface

Too much styling or brushing can damage the tiny scales that make up the surface of your hair and make it look dull and lifeless. Série Expert products work to give the surface layer  enhanced shine and smoothness.

The Cuticle

Heat, pollution and other external forces can weaken the hair by damaging the cuticle. Serie Expert’s special ingredients help your hair to increase its resistance to everyday damage.

The Cortex

The cortex (or interior of the hair) makes up about 90% of the hair fiber and if damaged, it can become exposed, resulting in increased breakage. Série Expert formulas penetrate the hair to the core and help to fortify the hair fiber.

L’Oréal Tecni.Art

L’Oréal Tecni.Art

Tecni.Art’s  innovative formulas take styling beyond hold, to provide touchable, healthy looking hair, with long lasting style memory, tailored to the specific needs of  fine, medium, and coarse textures.

Tecni.Art is a complete collection of professional salon products designed to meet any styling need. For truly weightless styling and exceptional results for any hair type or color, creating definition.

The range consists of gels, sprays and heat protection products; daily staples for any hair type, L’Oréal Professionnel’s Tecni Art range is a haven of products to smooth, repair, volumise or add shine to any hair.

These are the very same products that top L’Oreal stylists use backstage and on set at Fashion Week!  You can use them for at home styling to create flawless hair for any situation.

Stop by the Wilson’s On Washington today, and we’ll help you select the specific products that you’ll need to have a good hair day every day!