Meet Olaplex – the revolutionary hair color additive coveted by celebrity stylists, changing the game for hair professionals and color junkies alike. While traditional hair color penetrates the hair shaft and alters the bond structure of the strand, Olaplex utilizes polymers to maintain bond structure throughout the process, leaving strands in their natural state from start to finish, resulting in ZERO damage and longer-lasting color. This one ingredient changes everything. It allows stylists to use color and lightener in new ways, pushing the boundaries further than ever before. Whether added to base color, highlights, balayage or ombré, Olaplex strengthens the hair while making color last longer and more vibrant. Olaplex is also amazing as a standalone conditioning treatment for non-color treated and color treated hair. All that breakage and all of those split ends? Healed in 15 minutes!

Olaplex’s Results Last & Last…

The restorative effects of Olaplex are dramatic and they last. The results are based upon strengthened natural bonds within the hair shaft itself. It isn’t just a coating or a conditioner – it fundamentally changes the chemical composition of your hair, repairing the damage naturally encountered during the coloring or lightening processes and from everyday environmental stresses. One of the common concerns revolves around whether Olaplex “builds up” in the hair. The answer is no – the hair becomes healthier by returning to a more naturally undamaged state. This means you can actually use Olapex EVERY SINGLE TIME you color/highlight/treat your hair!

The Chemistry of Olaplex

Technically speaking, Olaplex reconnects broken bonds in the hair. The breakages in the bonds occur when hair is exposed to chemicals in color and lighteners, from heat exposure to blow dryers and irons and from the mechanical forces like the combing of wet hair.

This process will make a huge difference in the health of your hair and is available today! Make sure you ask your stylist about Olaplaex during your next color appointment.