2023’s Mascara Bestsellers from Ulta

Three mascara wands lay beside an artful smear of black mascara on a white background.

Mascaras are a makeup enthusiast’s essential companion! These enchanting items, housed in compact containers, are among the most coveted beauty tools for elevating and perfecting any appearance, particularly when the aim is to accentuate the allure of fuller, more defined lashes!

Certainly, with the abundance of beauty outlets offering mascara, the vast array of options can be daunting. However, Ulta stands out as a renowned beauty retailer known for its premium mascaras. If you’re on the hunt for the top mascaras from Ulta, we’ve got you covered! From the convenience of your home, simply choose your preferred mascara from our curated list, place an online order, and your chosen Ulta mascara will be on its way to you in no time!

What Are Mascaras?

Mascara is a beauty staple made up of thickening oils, pigments like iron oxide or carbon black for lash darkening, and polymers that give the lashes a defining coat. A favorite in many makeup collections, they’re a versatile tool for multiple makeup looks, especially beneficial for those lacking naturally voluminous lashes. Many are affordably priced, making them a go-to choice for individuals aiming to enhance their appearance without breaking the bank.

What Is Ulta?

Ulta reigns as the premier beauty retailer in the US, housing an expansive collection of cosmetics, hair care, skincare, and fragrances spanning various brands. With a staggering assortment of over 25,000 products from upwards of 600 brands, mascara enthusiasts are guaranteed a plethora of exceptional choices. Furthermore, Ulta complements its retail offerings with salon services in every store, solidifying its status as a one-stop destination for all beauty requisites.

How to Shop at Ulta?

Purchasing mascaras or any beauty essentials from Ulta is a breeze, and here’s how:

  • In-Person Shopping – Utilize the Ulta store locator to pinpoint the closest location and explore their wide range of products firsthand;
  • Online Experience – Dive into Ulta’s website, browse their offerings, and make your purchase seamlessly;
  • Mobile Shopping – For on-the-go convenience, get the Ulta mobile app available for both Android and IOS.

Once you’ve selected your preferred mascara on Ulta’s online platform, opt for either curbside pickup or home delivery. Securing the finest mascara from Ulta is now merely a tap or click away!

How to Choose the Right Mascara?

Mascara Types

Tailor your choice based on how you envision enhancing your lashes. Below are the various mascara types and the distinctive look each offers:

  • Curling Mascara – Amplifies the curve, making eyes appear wider by uplifting lashes;
  • Volumizing Mascara – Boosts lash density for a fuller, darker allure;
  • Lengthening Mascara – Stretches lashes beyond their natural span;
  • Non-Clumping Mascara – Offers a defined yet natural appearance, eliminating the risk of lumps or spider-like lashes;
  • Waterproof and Smudge-Proof Mascara – Long-lasting resilience against moisture and accidental smudging;
  • Lash-Defining Mascara – Imparts volume, depth, and distinctness, accentuating the eyes with minimal effort.

What Makes a Mascara Exceptional

When selecting mascara, keep the following attributes in mind:

  • Effortless Application – Especially for mascara novices, the product should be straightforward to use. A well-designed brush can simplify the process, ensuring smooth lash coverage;
  • Hassle-Free Removal – As essential as ease of application is the ease of removal. It’s vital to protect the sensitive skin around your eyes from undue stress or potential damage during makeup removal;
  • Lash Conditioning and Enhancement – Opt for mascaras infused with ingredients that promote lash health and growth. This is particularly beneficial for frequent mascara wearers, ensuring lashes remain nourished;
  • Multipurpose Benefits – A product that both beautifies and nourishes? That’s a win-win! It’s crucial to maintain lash health, avoiding the pitfalls of dryness or brittleness from makeup wear;
  • Light and Clump-Free – Aim for a product that provides a lightweight feel. Clumpy lashes detract from the polished look you’re aiming for, so a smooth formula is key.

Top Mascara Selections

Seeking the perfect mascara? Whether you’re browsing Ulta or expanding your horizons, we’ve got recommendations.

Dive into our curated list of standout mascaras, some of which are the gems found at Ulta.

1. Benefit Cosmetics They’re Real! Lengthening Mascara

Achieve stunning lashes that stay smudge-free!


  • Durable wear;
  • Elevates and extends lashes;
  • Adds notable volume.


  • Unique domed-tip applicator;
  • Washes away with water effortlessly;
  • Cruelty-free.

For a captivating jet-black lash finish, consider exploring the “They’re Real! Lengthening Mascara” by Benefit Cosmetics!

We cherish a mascara that delivers truly outstanding effects. This is why the Benefits Cosmetics’ “They’re Real! Lengthening Mascara” holds a special place in our collection!

It promises the trifecta of lash enhancement: volume, curl, and elevation, all thanks to its unique domed-tip brush. This specific brush ensures an even and meticulous mascara application on every lash. With its precision bristles, achieving alluring, curled lashes becomes effortless! Complementing its fantastic brush is its enduring formula, designed to keep your eyes looking radiant from dawn to dusk. It’s no wonder we rank it among Ulta’s top mascara offerings!

2. Maybelline Lash Sensational Mascara

We’re impressed by the expansive fanning outcome our value choice delivers for your lashes!


  • Boosts volume and extends length;
  • Clump-free application;
  • Achieves a broad-fanned look.


  • Easily washable formulation;
  • Suitable for varied lash types;
  • Equipped with a curved fanning applicator.

Perhaps it’s the right moment to explore the “Maybelline Lash Sensational Mascara” for truly remarkable effects!

In search of a mascara that delivers a broad-fanned appearance, amplifying the fullness and length of your lashes? Look no further than the Maybelline Lash Sensational Mascara.

Regarded as one of the most cost-effective mascaras at Ulta, it ensures impeccable volume from base to tip with its potent formula and distinctive curved fanning brush.

Suitable for various lash types, it ensures flexible, distinct lashes devoid of clumps. Plus, its easy-to-wash formula ensures a hassle-free removal process at day’s end.

3. Too Faced Better Than Sex Volumizing & Lengthening Mascara

woman holds a pink mascara in front of the blurred mirror and transparent box

This profoundly dark mascara imparts stunning, precisely defined lashes that will captivate anyone’s admiration.


  • Enhances lash thickness and length;
  • Achieves an intense, jet-black color;
  • Creates the illusion of false lashes.


  • Enriched with Acacia senegal tree extract and peptides for lash volume and conditioning;
  • Infused with collagen to add fullness to your lashes;
  • Proudly vegan and cruelty-free.

While its name makes a bold assertion, the Better than Sex Volumizing & Lengthening Mascara unquestionably delivers on its commitments!

If you’re in search of a mascara that imparts a deeply intense, jet-black volume to your lashes, your quest ends with the Too Faced Better than Sex Volumizing & Lengthening Mascara, available at Ulta!

This product features an ingeniously designed hourglass-shaped brush, expertly separating, coating, and curling each lash during application. Moreover, its formula is meticulously crafted to deliver thicker, longer, and curlier lashes with just a single coat!

Formulated with film-forming polymers to secure your lash curls in place, it also boasts the goodness of Acacia senegal tree extract for enhanced volume, collagen for plumping, and peptides for comprehensive lash conditioning. It offers everything you desire for more seductive lashes!

4. Lancôme Monsieur Big Volumizing Mascara

Our top-tier choice stands out as one of Ulta’s finest mascaras for exceptional lengthening outcomes.


  • Extended wear duration;
  • Amplifies volume up to 12-fold;
  • Stays fresh without periodic touch-ups.


  • Resistant to smudging;
  • Equipped with a wavy fiber-bristle applicator;
  • Free from parabens.

Bypass the need for artificial lashes and extensions with the Lancôme Monsieur Big Volumizing Mascara as your go-to!

While this product comes with a steeper price tag compared to others on our list, its impeccable performance justifies the investment!

The Lancôme Monsieur Big Volumizing Mascara stands out by offering you extended, 24-hour lashes while amplifying their volume by up to 12 times. Its resilient, smudge-proof formulation ensures that your lashes remain pristine, devoid of any untidy or flaky appearance.

Thanks to its wavy fiber bristle applicator, every lash is uniformly and flawlessly covered, lending your eyes a captivating allure. This mascara truly leaves little more to desire!

5. MAC Extended Play Gigablack Lash Mascara

This enduring, feather-light mascara has earned its spot as a favored choice for many.


  • Endures for up to 16 hours;
  • Resistant to sweat and humidity;
  • Elevates and accentuates lashes.


  • Resists smudging;
  • Approved by ophthalmologists;
  • Crafted without the inclusion of fragrance, oil, or formaldehyde.

Introducing the MAC Extended Play Gigablack Lash Mascara, your passport to beautifully elongated, striking lashes.

To numerous aficionados, the MAC brand symbolizes excellence, and their Extended Play Gigablack Lash Mascara exemplifies just that!

Boasting a feather-light, smudge-resistant formula, this mascara promises enduring lash definition with each stroke. Moreover, its resilience to sweat and humidity ensures your lashes stay pristine for up to 16 hours, even under sweltering conditions!

Having been vetted by ophthalmologists and devoid of harmful chemicals, it not only elevates your lashes but also ensures their well-being. Truly, beauty and care in one package!

6. Urban Decay Cosmetics Perversion Volumizing Mascara

This mascara masterfully provides noticeably thick and elongated eyelashes, all while keeping clumps at bay!


  • Amplifies and extends lashes;
  • Encourages lash growth;
  • Ensures sustained allure.


  • Embraces a vegan composition;
  • Free from parabens;
  • Advocates cruelty-free practices.

In your quest for a top-tier mascara at Ulta that fosters eyelash growth, Urban Decay’s Perversion Volumizing Mascara is your ideal pick!

Embracing vegan products is a conscious choice that ensures stellar results without any remorse! This is precisely why the Urban Decay Cosmetics Perversion Volumizing Mascara stands out. It’s not just vegan but also cruelty-free, striking the perfect balance between ethics and beauty. This mascara graces your lashes with an enviable volume that’s both refined and devoid of clumps, giving them a naturally lush appearance and a velvety touch.

Enriched with Hairdensyl, a potent mix of amino acids and proteins, it promotes lash growth. For those desiring magnified, dramatic lashes, this mascara is the way to go!

7. Honest Beauty 2-in-1 Extreme Length Mascara + Lash Primer

Our editorial pick is a time-honored favorite renowned for elevating lashes with exceptional length and lift.


  • Enhances lash definition;
  • Boosts volume and elongation;
  • Provides remarkable lift.


  • Comprised of natural components;
  • Enriched with jojoba esters;
  • Formula vetted by ophthalmologists.

This dual-purpose mascara and lash primer is poised to become a staple in your beauty collection!

Products that offer multifaceted benefits always win our hearts, making the Honest Beauty’s 2-in-1 Extreme Length Mascara + Lash Primer an unequivocal favorite!

Honest Beauty’s primer is expertly designed to bolster the longevity of the mascara, ensuring that every lash boasts impressive length and an enviable lift. Enriched with jojoba esters, it ensures lashes remain moisturized and in optimal health with each application.

Furthermore, its formulation is devoid of parabens, paraffin, and silicones, only adding to its appeal in our books!

8. L’Oréal Voluminous Lash Paradise Mascara

We’re smitten with this mascara that brings forth plush eyelashes without burning a hole in your pocket!


  • Imparts luxurious volume;
  • Ensures remarkable length;
  • Stays free of clumps and flakes.


  • Resistant to smudging;
  • Approved by ophthalmologists;
  • Ideal for those with sensitive eyes.

The L’Oreal Voluminous Lash Paradise Mascara’s ability to elongate your lashes will undoubtedly win your heart!

L’Oreal’s stellar reputation in beauty products shines bright, and this mascara is a testament to that. Boasting a silky glide formula, the L’Oreal Voluminous Lash Paradise Mascara amplifies your lashes with a staggering 20-fold increase in volume and doubles their length.

Say goodbye to clumping and flaking. Instead, brace yourself for breathtaking eyelashes radiating a lush, full-fringe effect every single use!

9. Tarte Lights, Camera, Lashes 4-in-1 Mascara

This exceptional mascara truly stands out from the crowd!


  • Elevates and accentuates lashes;
  • Nourishes with every application;
  • Stays put for extended durations.


  • Resists smudging;
  • Formulated with vegan ingredients;
  • Adheres to cruelty-free standards.

Step into the spotlight confidently! Your lashes are primed for their moment with the Tarte Lights, Camera, Lashes 4-in-1 Mascara.

Searching for a mascara that promises enduring wear and simultaneously lifts, curls, and nourishes your lashes? Enter the Tarte Lights, Camera, Lashes 4-in-1 Mascara! Crafted with a vegan formula, this mascara boasts a 24-hour smudge-proof and flake-resistant wear, ensuring your lashes remain curled and elevated throughout the day.

Wave goodbye to lackluster, straight lashes when you have this mascara in your beauty arsenal!

10. IT Cosmetics Lash Blowout Volumizing Mascara

Experience incredible lash volume and thickness with this remarkable mascara!


  • Provides volume and thickness without clumps or flakes;
  • Enhances lash strength;
  • Achieves a striking, bold lash appearance.


  • Enriched with biotin;
  • Equipped with a meticulously designed mascara brush;
  • Developed in collaboration with plastic surgeons and dermatologists.

Say goodbye to sparse, short, and straight lashes – the IT Cosmetics Lash Blowout Volumizing Mascara has got you covered!

Experience unparalleled lift and separation with this exceptional mascara!

The IT Cosmetics Lash Blowout Volumizing Mascara is truly remarkable, offering an astonishing 19-fold increase in lash volume, perfect for achieving a dramatic look. Its precision-engineered brush provides immediate lift, separation, and volumization, resulting in noticeably longer lashes!

Furthermore, the rich black pigments infuse your lashes with a fuller appearance, while the inclusion of biotin in its formula contributes to lash strength and overall health. It’s the ultimate mascara in every aspect!

11. CoverGirl Exhibitionist Uncensored Mascara

Attain breathtaking lash volume and length with this mascara!


  • Resists flaking and smudging;
  • Provides lash nourishment;
  • Offers 24-hour wear.


  • Waterproof formula;
  • Enriched with coconut and jojoba oils for hydration;
  • Proudly cruelty-free.

For astonishing results that won’t break the bank, the CoverGirl Exhibitionist Uncensored Mascara is an essential addition to your beauty arsenal.

When it comes to a mascara that delivers intense black pigment and breathtaking volume, look no further than the CoverGirl Exhibitionist Uncensored Mascara!

Its 24-hour formula ensures your lashes remain strikingly beautiful from dawn to dusk and beyond. Additionally, it’s enriched with coconut and jojoba oils, providing both hydration and volumizing effects for your lashes simultaneously.

With this mascara, there’s no need to worry about smudging or flaking. Instead, you’ll enjoy full, well-defined, jet-black lashes that enhance your beauty effortlessly.

Furthermore, if you’re a proponent of ethical beauty, you’ll be delighted to know that CoverGirl is a Leaping Bunny-certified cruelty-free makeup brand. So, you can embrace the benefits of this mascara with a clear conscience!


If you aim to make a striking impression with your eyes, mascaras are your go-to tools. Thanks to the convenience of online shopping, selecting the perfect mascara from Ulta has never been easier or more straightforward!

Explore any of the mascara options mentioned above, all from reputable brands available at Ulta. Revel in the newfound confidence of possessing longer, thicker, and more alluring eyelashes!

Frequently Asked Questions

How Can I Extend the Longevity of My Mascara?

To enhance the longevity of your mascara and achieve a flawless look that lasts longer, consider applying a mascara primer before the mascara itself.

mascara primer serves as a preparatory step applied to your eyelashes before mascara. It creates a smoother and more uniform base for the mascara to adhere to, which, in turn, helps prevent flaking or smudging. This simple addition can help keep your mascara in place throughout the day, potentially extending its wear time by several hours compared to using mascara alone.

Is Using Mascara Daily Safe for My Lashes?

Similar to any makeup product, using mascara excessively can potentially harm your eyelashes.

To safeguard the health of your lashes, here are some tips to follow:
1. Moisturize Your Eyelashes: Before applying mascara, consider moisturizing your lashes to keep them hydrated and resilient;
2. Select a Gentle Formula: Opt for a mascara with an ophthalmologist-tested, easy-to-remove formula. Look for products that also offer nourishing and conditioning benefits for your eyelashes;
3. Check for Expiry: Ensure that your mascara has not expired before using it, as using expired mascara can lead to adverse effects.

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