Dive Deep Into The Best Mascaras at Walmart: The Ultimate 2022 Guide

Close-up image of a woman's face holding mascara.

The quest for the perfect mascara can be a journey, but with the vast array of options available at Walmart, finding that perfect product is now a lot easier. With a plethora of brands, ingredients, and features to choose from, how does one decide which is the best mascara at Walmart for them? Let’s unravel the secrets together.

Leading Brands: A Snapshot

Walmart offers a wide range of mascara brands and products to choose from. Let’s take a closer look at some of the leading mascara brands available at Walmart and their top mascara products in 2022.

BrandProductKey FeaturesWhy Choose It
MaybellineLash Sensational MascaraKnown globally, Maybelline’s Lash Sensational Mascara promises both volume and definition. Its unique brush design captures every lash, making your lashes appear fuller and more defined.If you want dramatic and standout lashes, Maybelline Lash Sensational Mascara is a top contender.
L’OrealVoluminous Lash ParadiseL’Oreal’s Voluminous Lash Paradise mascara offers intense volume and length. Its smooth formula glides on effortlessly and provides a feathery, full lash look.For those seeking long, voluminous lashes that stay soft to the touch, L’Oreal Voluminous Lash Paradise is an excellent choice.
CovergirlClump Crusher MascaraThe Covergirl Clump Crusher ensures zero clumps and a defined look. It features an innovative brush that separates and coats each lash evenly, providing a clump-free finish.If you value a clean, defined lash appearance without any clumping, the Covergirl Clump Crusher is a top pick.
RimmelScandaleyes Retro Glam MascaraRimmel’s Scandaleyes Retro Glam mascara gives your eyes a wide-open, retro look. It provides both volume and a bold, wide-eyed effect.If you desire a vintage-inspired, bold lash style, Rimmel Scandaleyes Retro Glam is a go-to option.

Ingredients: What’s Inside Matters

Mascaras contain various ingredients that contribute to their performance. These key components work together to create the perfect formula for lengthening, volumizing, and defining your lashes. Here are the essential ingredients commonly found in mascaras:


Waxes play a crucial role in mascara formulations, providing consistency and helping the product adhere to your lashes. The two most common waxes found in mascaras are:

Wax TypeDescription
BeeswaxNatural wax that adds texture and thickness to lashes.
Carnauba WaxDerived from palm leaves, it contributes to the mascara’s staying power.


Mascara pigments are responsible for giving the product its color, ensuring your lashes stand out beautifully. Iron oxides are often used as pigments in mascaras, allowing for a wide range of shades to suit your preference.


Polymers in mascara formulations help create a film that coats and extends your lashes. This film not only adds length but also holds the curl throughout the day, giving your eyes a mesmerizing look.


Preservatives are essential ingredients that prevent bacterial growth, ensuring the safety and longevity of your mascara. They keep your mascara fresh and free from harmful contaminants.


Thickeners, such as clay and gum, are employed to add volume to your lashes, making them appear fuller and more dramatic. These ingredients contribute to achieving that coveted voluminous look.

Features to Consider

Brush Shape

The shape of the mascara brush plays a pivotal role in determining the ultimate outcome of your lash application. Each brush shape offers a distinct advantage, catering to various preferences and effects:

  • Curved Brush: Curved brushes are ingeniously designed to elevate and curl your lashes, yielding a captivating and wide-eyed effect that is particularly ideal for glamorous evening events. The graceful curvature of the brush imparts a dramatic flair to your lashes, leaving an unforgettable impression;
  • Straight Brush: Straight brushes are the epitome of precision in mascara application. They excel at meticulously separating each lash, resulting in a well-defined and sophisticated daytime look. With a straight brush, you have the power to achieve flawless lash separation with ease;
  • Tapered Brush: Tapered brushes are celebrated for their versatility. They possess the remarkable ability to reach even the tiniest lashes nestled in the corners of your eyes, ensuring comprehensive coverage. This comprehensive approach results in a polished finish that accentuates your eyes’ natural allure.

Waterproof vs. Regular

The decision between waterproof and regular mascara hinges on various factors, including your lifestyle, personal preferences, and the occasion at hand:

  • Waterproof Mascara: Waterproof mascara stands as your unwavering companion for prolonged wear. It effortlessly repels moisture, tears, and perspiration without the slightest hint of smudging. This makes waterproof mascara the ideal choice for special events, emotional moments, and humid environments where long-lasting beauty is paramount.
  • Regular Mascara: On the other hand, regular mascaras offer the convenience of easy removal and are perfectly suited for daily use. They come in a diverse array of formulas, each tailored to create specific lash effects. This versatility allows you to adapt your lash look to suit your daily style, offering flexibility in your everyday beauty routine.


The mascara formula is the enigmatic concoction that holds the key to achieving your desired lash effect. Selecting your formula wisely is central to crafting the perfect lash look:

  • Volumizing Formula: If your aspiration is to adorn your lashes with an aura of fullness and thickness that effortlessly commands attention, opt for a mascara infused with volumizing properties. These voluminous mascaras contain unique ingredients that expertly plump up your lashes, endowing them with a visually amplified and impeccably defined appearance that captivates;
  • Lengthening Formula: Lengthening mascaras are celebrated for their ability to create mesmerizing lash elongation. Infused with specialized fibers or polymers, they expertly extend the length of your lashes, producing a visually captivating and elongated effect that beautifully frames your eyes;
  • Curling Formula: For those who yearn for lashes that gracefully lift and maintain a seductive curl, curling mascaras are the answer. These mascaras employ specialized formulas designed to hold the curl of your lashes, resulting in an open and awakened look that adds an enchanting allure to your gaze.

Price Range: Value for Money

Price RangeMascara
Budget Picks (Under $10)Maybelline’s Great Lash Mascara
Wet n Wild MegaVolume Mascara
e.l.f. Cosmetics Lengthening Mascara
Essence Lash Princess Mascara
NYX Professional Makeup Worth the Hype Mascara
Mid-Range ($10-$20)L’Oreal’s Voluminous Lash Paradise
Covergirl’s Exhibitionist Mascara
Maybelline’s Lash Sensational Mascara
Rimmel Scandaleyes Retro Glam Mascara
Physicians Formula Organic Wear FakeOut Mascara
Premium Range (Above $20)Benefit’s They’re Real! Lengthening Mascara
Lancôme Hypnôse Drama Mascara
Too Faced Better Than Sex Mascara
Dior Diorshow Mascara
Chanel Le Volume de Chanel Mascara

Edge of the Best Mascara 2022 Walmart Selections

Innovative Brush Designs

Mascara is all about precision, and that starts with the brush design. Walmart’s mascara offerings in 2022 are nothing short of impressive, with each mascara featuring a brush tailored to specific lash needs. Let’s dive into more details about these innovative brush designs:

  • Maybelline Lash Sensational: This mascara boasts a uniquely curved brush with multiple layers of bristles. The design of this brush allows it to reach every lash, from the inner to the outer corner, defining and fanning out lashes for a full and captivating look;
  • L’Oréal Paris Voluminous Lash Paradise: For those seeking dramatic volume and length, the Lash Paradise mascara features an hourglass-shaped brush. This shape helps coat each lash evenly, creating a lush and voluminous effect that’s sure to turn heads;
  • Covergirl Lash Blast Volume: If you desire clump-free volume, look no further than this mascara. Its oversized brush with short bristles ensures that each lash is coated evenly, providing a voluminous look without any unsightly clumps;
  • Maybelline Total Temptation: Designed for a softer and more natural look, this mascara features a soft-bristle brush. It’s perfect for those who prefer a subtle lash enhancement with a feathery finish;
  • Revlon Mega Multiplier: This mascara stands out with its innovative formula and brush combo. The brush is designed to evenly distribute tiny tubes of mascara to each lash, resulting in an elongated and defined look that’s also easy to remove;
  • Essence Lash Princess False Lash Effect: If you’re a fan of false lash effects, this mascara’s conical-shaped brush is worth trying. It lifts, volumizes, and lengthens your lashes, providing that coveted wide-eyed, glamorous look.

These diverse brush designs cater to different lash types and preferences, ensuring that there’s a perfect mascara for everyone.

Formula Diversity

Mascara formulas play a pivotal role in achieving the desired lash look. In Walmart’s 2022 mascara collection, you’ll discover an extensive range of formulas tailored to various needs:

  • Lengthening Mascaras: Formulated with lash-lengthening fibers, these mascaras create the illusion of longer lashes, delivering a striking, wide-eyed appearance;
  • Volumizing Mascaras: Mascara enthusiasts seeking bold, thick lashes will appreciate the thickening formulas that add significant volume;
  • Nourishing Mascaras: For those who prioritize lash health, some mascaras incorporate nourishing oils, vitamins, and conditioning agents to promote stronger and more supple lashes;
  • Waterproof Mascaras: Ideal for long-lasting wear, these formulas are resistant to water, tears, and smudging, making them perfect for all-day events or humid weather;
  • Hypoallergenic Mascaras: Sensitive eyes need special care. Hypoallergenic mascaras are formulated to minimize irritation, making them suitable for even the most sensitive users;
  • Fiber Mascaras: Mascaras with added fibers create the appearance of longer and fuller lashes, taking your lash game to the next level;
  • Cruelty-Free and Vegan Options: Many of the mascaras in Walmart’s selection are cruelty-free and vegan, aligning with the preferences of those who prioritize ethical beauty products.

The extensive formula diversity ensures that you can find a mascara that caters to your unique lash goals and requirements.

Diverse Color Range

While classic black mascara is a timeless choice, Walmart’s mascara selection ventures beyond the ordinary. In 2022, you’ll discover an array of exciting color options:

  • Classic Black: This timeless shade offers intensity and definition for a classic, everyday look;
  • Brown Mascara: For a softer and more natural appearance, brown mascara is an excellent choice, ideal for daytime wear or subtle enhancements;
  • Blue Mascara: Blue mascara can add a pop of color to your eye makeup, making your eyes appear more vibrant and expressive;
  • Vibrant Shades: If you’re feeling adventurous, Walmart’s mascara collection includes vibrant shades like purple, green, and even neon colors. These shades are perfect for special occasions, themed events, or simply expressing your creativity.


Finding the best mascara at Walmart is all about understanding your needs and being aware of what each product offers. With the detailed insights provided above, we hope your next mascara purchase at Walmart will be a well-informed one. Whether you’re seeking volume, length, curl, or all three, the best mascara Walmart offers is waiting for you.


What makes a mascara the best mascara at Walmart?

Factors like brush design, formula, longevity, and the user’s individual needs make a mascara stand out at Walmart.

Is the best mascara Walmart offers always the most expensive one?

Not necessarily. While some premium brands offer outstanding products, there are budget-friendly options that deliver excellent results.

How often should I replace my mascara?

Every 3-6 months. Regular replacement ensures eye health and optimal mascara performance.

How do I choose between waterproof and regular formulas?

If you’re looking for longevity or have oily skin, waterproof might be ideal. For daily use and easy removal, regular formulas work best.

Were there any new launches in the best mascara 2022 Walmart lineup?

Yes, every year, brands launch new formulas and brush designs. Always check the latest in-store or online at Walmart.

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